Digital Billboard Costs in US Downtowns
· Marketing Solution LLC
Digital out-of-home (DOOH) pricing in 2025–2026 typically quotes CPM or fixed 2–4 week packages. Public benchmarks show programmatic averages near the mid single-digit CPM, while marquee downtown units (Times Square, Strip, Sunset) climb far higher.
What we use as market references
- Programmatic DOOH averages around ~$6–$7 CPM (platform reports)
- Major metro digitals often ~$12–$30 CPM
- Premium/marquee placements can reach $30–$80+ CPM
- City packages: e.g. Miami digital bulletins roughly $4k–$9k per 4 weeks; Chicago Loop digitals often mid four-figures to low five-figures monthly
Our offer: market × 0.80
Every package on our billboards page lists a researched market reference and an offer at 20% under. Final publisher availability still requires an insertion order.
Assumptions are documented in RESEARCH.md in the project root.